Digital Marketing Specialist (SEM)
Circa Logica Group
Job Description
- Develop and implement SEM strategies, including vendor coordination.
- Set up, monitor, and optimize paid search campaigns to enhance performance.
- Analyze campaign data, track key metrics, and provide actionable insights.
- Create detailed creative briefs for SEM ad assets, ensuring alignment with campaign goals.
- Plan and strategize social media ad campaigns per brand, defining target audiences and objectives.
- Monitor social media ad performance, analyzing key metrics like CTR, ROAS, and conversions.
- Track and assess the quality and conversion rates of leads from digital ads.
- Has a Bachelor of Science or Arts in Marketing or a related field
- Minimum proven experience of 1-3 years in a digital marketing role
- Has excellent organizational skills to be able to stick to timelines and manage multiple projects
- Google Ads, Facebook Ads Manager proficient
- Strong analytics and Excel/Sheets skills
- Comfortable managing paid budgets & metrics
- Ability to create detailed creative briefs
- Analytical and data-driven mindset
- Knowledge of project management platforms like Trello for collaboration.
- Ability to work effectively in a team and independently, managing multiple projects simultaneously.
- Proficient in English – spoken and written
Jay Ann Dela Cerna
HR OfficerCirca Logica Group
Working Location
Parkway Corporate Center. Filinvest City, Corporate Ave, cor Parkway Place, Alabang, Muntinlupa, 1781, Philippines
Posted on 26 March 2025
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