Position Summary

Primarily responsible for developing and leading PR strategies with high impact, making sure that clients’ PR objectives are met.

Major Responsibilities:

PR Story

• Combine creativity with knowledge of the media to recognize media angles and generate positive news coverage, profile pieces, and features across a broad media spectrum
• Review and approve “journalist quality” of press releases.
• Seed approved press releases to members of the media and reinforce media pickups in a timely manner.

PR Kit Seeding

• Create a seeding list for PR kits composed of campaign-relevant PR Stakeholders to whom creative PR kits will be sent or seeded to.
• Coordinate with media titles and KOLs in the approved seeding list for delivery of PR kits and reinforce social media postings.

PR Events

• Create an invite list for PR events composed of campaign-relevant PR stakeholders.
• Invite PR stakeholders to the approved invite list and ensure that the required number of attendees is attained.
• Attend to guests during PR events and ensure they are comfortable and well-attended to.
• Send out post-event press releases to event attendees and reinforce PR pickup in a timely manner.

KOL Activation and Community Integration

• Create a Paid KOL Activation and Community Integration list – composed of campaign-relevant KOLs and online communities that fit clients’ image, budget, and PR objectives.
• Ensure that the required number of KOLs and online communities based on client requirements are met.
• Ensure that the talent fees for KOLs and online communities are within approved budget.
• Negotiate with KOLs and online communities’ talent fees in the approved lists and get them officially onboard.
• Create MOAs for paid KOLs and online communities, and have them sign the MOAs to make sure agreements are protected.
• Lead the creation of content plans for all paid KOL and community posts.
• Coordinate with KOLs and online communities in making sure the posting schedule and content plan is followed.

PR Monitoring and Reporting

• For PR Story, PR Kit Seeding, and PR Event, help the PR Analytics Executive in tracking PR pickups and social media posts from media and KOLs.
• For KOL Activation and Community Integration, ask for statistics and analytics of all paid social media posts and requirements, and work with PR Analytics Executive in creating reports.

Others

• Manage team deliverables and mentor interns.
• Fully participate in brainstorming sessions by sharing creative and innovative ideas
• Ensure all work is completed within the allotted budget and agreed timeline.
• Be constantly on the lookout for new media titles and KOLs to expand PR network.
• Be constantly updated with the latest PR trends and executions in different fields.

Reports and Files Maintained:

• Reports: KOL Reports
• Trackers: Posts statistics and analytics, PR trackers, posting materials live file, Posts tracker

Qualifications

• Bachelor’s Degree in Business / Marketing /Communications or other related fields of studies preferred.
• 1+ years of relevant experience as a Public Relations Manager preferred.
• 3+ years of relevant experience in public relations, marketing, or related field.
• Proficiency in MS Tools, Google Apps, and Canva.
• Experience working with social media advertising platforms.
• Strong understanding of media needs and media relationships.
• Detail-oriented and analytical.
• Strong time management skills with a proven ability to meet deadlines.
• Strong supervisory and leadership skills with the ability to effectively train others.
• Highly adaptable to an inclusive and diverse work environment.

Please attach your portfolio along with your CV.

Please refer to job description.