Job Title: Marketing Manager

Location: Manila, Philippines

Company: B Coffee

About B Coffee:

B Coffee is on a mission to revolutionize homebrewed coffee in the Philippines. We believe that great coffee should be accessible, stylish, and an experience to look forward to every day. As a fast-growing brand, we’re not just selling machines and capsules—we’re creating a movement. Now, we’re looking for a Marketing Manager who can turn B Coffee into a cult brand.

Role Overview:

We’re looking for a creative, strategic, and results-driven Marketing Manager who can take B Coffee to the next level. This role will be responsible for developing and executing marketing strategies that build brand love, drive sales, and position B Coffee as a lifestyle brand. The ideal candidate is a strong communicator and storyteller who can craft compelling narratives, engage communities, and create campaigns that resonate with our audience.

Key Responsibilities:

• Develop and execute a brand strategy that transforms B Coffee into a cultural phenomenon.
• Lead end-to-end marketing campaigns, from ideation to execution, across digital, social, influencer, and offline channels.
• Craft compelling brand storytelling that builds emotional connections with consumers.
• Drive engagement and brand advocacy through community building, collaborations, and experiential marketing.
• Oversee content creation, ensuring consistency in brand messaging, aesthetics, and tone of voice.
• Identify and leverage cultural trends, partnerships, and media opportunities to enhance brand relevance.
• Manage performance marketing initiatives to drive customer acquisition and retention.
• Collaborate with sales, product development, and customer experience teams to ensure a seamless brand experience.
• Analyze campaign performance and market trends to optimize marketing strategies and spend.

Qualifications:

• 3-5 years of experience in brand marketing, preferably in consumer goods, lifestyle, or F&B industries.
• Proven track record of building and growing brands with strong community engagement.
• Exceptional storytelling, copywriting, and communication skills.
• Highly creative with a strong sense of aesthetics, branding, and design.
• Experience in digital marketing, influencer marketing, and social media strategy.
• Passion for coffee, culture, and creating meaningful consumer experiences.
• Entrepreneurial mindset—comfortable working in a fast-paced, high-growth environment.

Why Join Us?

• Be part of a brand that’s reshaping coffee culture in the Philippines.
• Work in a dynamic, entrepreneurial environment where creativity and bold ideas are valued.
• Competitive salary, benefits, and opportunities for growth.

If you’re ready to build a brand that people don’t just buy from—but believe in—apply now and let’s make B Coffee a household name!

Please refer to job description.