• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in sales, marketing, or client relations, preferably in tech startups or freelance platforms.
• Proven track record of meeting or exceeding sales and marketing targets.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in CRM tools, email marketing software, and analytics platforms.
• Creative thinker with strong problem-solving skills.
• Highly organized and capable of managing multiple projects simultaneously.
• Schedule and conduct demo calls for potential and existing freelancers (Genies) and clients.
• Develop and execute onboarding strategies for new users, ensuring seamless integration into the platform.
• Identify and nurture leads through email campaigns, social media, and targeted outreach.
• Track and optimize conversion rates for sign-ups and project postings.
• Create and implement marketing campaigns to attract new users and retain existing ones.
• Develop content strategies, including email drip campaigns, blog posts, and social media ads.
• Collaborate with the design and content teams to produce high-quality marketing materials.
• Monitor and analyze marketing performance metrics to optimize campaigns.
• Build relationships with freelancers and clients to ensure satisfaction and long-term retention.
• Develop incentive programs, giveaways, and loyalty rewards to encourage platform usage.
• Implement surveys and feedback tools to gather insights and improve services.
• Manage community groups, forums, and chats to foster interaction and engagement.
• Conduct competitive analysis to identify trends and opportunities.
• Explore partnerships with organizations, influencers, and online communities for marketing collaborations.
• Develop referral programs and affiliate partnerships to drive user growth.
• Prepare regular performance reports on sales, marketing, and engagement metrics.
• Use data analytics tools to track performance and suggest improvements.
• Provide actionable insights to management for strategic planning.

Please refer to job description.