Segment Marketing Manager

GCash

Negotiable
现场办公 - 达义3-5年工作经验专科全职
分享

职位描述

职位描述

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Leads the planning and development of campaigns targeted to the assigned segment - with a lens of crafting the right proposition for the segment while integrating and crafting the positioning of GCash’s entire portfolio of products

Across the different teams in the organization, drives the product development and launch of acquisition or retention products made specifically for the segment, co-created across the product teams

Leads monthly, quarterly, and annual business reviews of GCash’s performance within the segment, with a specific lens of integrating internal and external metrics, to tell a coherent business narrative.

Moreover, use insights that will emerge and apply it as tweaks or complete rehauls to the planned campaigns

Champion the voice of the segment within the organization by initiating market research that looks at the different aspects of the consumer as well as the sharing of the insights within the organization

Leads excellence in brand financial and business management by leading business casing of campaigns and programs, as well as the respective post mortems to assess impact

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

职位要求

Please refer to job description.

策略计划数据分析Content MarketingSocial Media ManagementBrand DevelopmentCampaign ManagementSEO Optimization市场调查沟通技能Budget Management
Preview

Boss

HR ManagerGCash

工作地址

W Global Center, 9th Ave. cor. 30th St., Bonifacio Global City, Taguig, Metro Manila, PH

发布于 11 April 2025

举报

Bossjob安全提醒

如果该职位要求您在海外工作,请保持警惕,谨防欺诈。

如果你在求职过程中遇到有以下行为的雇主, 请立即举报

  • 扣留您的身份证,
  • 要求您提供担保或收取财产,
  • 迫使你投资或筹集资金,
  • 收集非法利益,
  • 或其他非法情况。