MOVE Your Business is proud to represent our client, a mission-driven industrial contractor. The company delivers turnkey steel, rigging, and construction solutions for complex projects across the U.S., serving industries such as infrastructure, energy, and government. Committed to safety, speed, and integrity, they aim to solve challenging problems while driving community impact through workforce development and inclusive hiring.

Our client, a growing home improvement business, needs a Digital Marketing/CRM Coordinator. You'll implement and execute content, video, and marketing automation strategies using AI tools, supported by hands-on coaching and a 12-month marketing roadmap.

Benefits: 

• Competitive salary ($750/month)
• Strong support system 
• Salary increase starting in your first year of employment (based on performance)
• Monthly Performance Incentive (only for full-time roles | based on given metrics |can range from $40 - $50) 
• Health benefit ($30/month) 
• No computer activity monitoring 
• Training materials for upskilling provided 
• Paid holiday leaves (depending on the holidays that the client observes) 
• Paid sick leaves (sick leave convertible to cash if perfect attendance) 
• Paid planned leaves 
• Internet Allowance ($25/month)

Key Responsibilities

• Social Media Growth & Engagement
• Regularly post, schedule, and manage content on LinkedIn and other platforms (e.g., Facebook, Instagram, if needed)
• Engage with followers and connections to foster trust and increase visibility
• Support strategies that grow client’s digital authority and reach

• LinkedIn Outreach and Management:
• Support lead generation through connection requests and content engagement
• Conduct follow-ups and respond to direct messages using approved outreach templates and LinkedIn DM strategy
• Update LinkedIn company page with case studies, project updates, and video clips

• Graphic Design & Video Editing:
• Edit and repurpose short-form videos using tools like Quso.ai, Captions.ai, CapCut, or Canva
• Clip longer testimonial or project videos into impactful social content
• Design simple branded graphics, banners, and visual templates for posts

• Email Marketing
• Support the setup and sending of email campaigns (e.g., newsletter, lead magnet follow-ups)
• Segment lists and coordinate with the team to improve email engagement
• Track performance metrics (open rates, click-throughs) and suggest improvements
• Experience with platforms like Apollo or Mailchimp is a plus

• Marketing & Campaign Execution:
• Assist with campaign setup and scheduling (e.g., LinkedIn article series, lead magnet promotions)
• Help coordinate lead magnet placement and content across posts and LinkedIn profiles
• Track performance and provide insights on campaign impact and opportunities

• CRM and Lead Management
• Log campaign interactions and outreach activities within Salesforce (access may be provided)
• May assist with follow-up activities and lead tracking using tools like Apollo

• Social Media Management:
• Ensure consistent visual and message alignment across all platforms
• Maintain a publishing calendar aligned with monthly content themes (project spotlights, safety insights, case studies)
• Organize and document all content assets for easy access and repurposing

• Reporting:
• Track and report key performance indicators (KPIs) for LinkedIn engagement, video views, and lead interactions
• Submit weekly updates with task summaries, wins, and suggested improvements
• Collaborate with the JGM team and Scott’s coaching team for feedback and support

• Ad Hoc Tasks & Support
• Assist with one-off marketing-related tasks as assigned (e.g., data entry, basic research, email setup)
• Help troubleshoot minor tech issues (e.g., content not posting, links not working)
• Provide flexible support during busy campaign periods or special projects

• 1–2 years of experience in digital marketing, LinkedIn content creation, or VA support
• Strong working knowledge of Canva, CapCut (or similar), and LinkedIn
• Familiarity with B2B or industrial services marketing is a plus
• Strong written English skills and attention to professional tone
• Experience with CRM systems (Salesforce preferred) and email platforms like Apollo or Mailchimp is a plus
• Experience with Zapier is a plus, but not required (training can be provided)