Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to take ownership of our paid advertising efforts across multiple platforms. The ideal candidate will be hands-on, analytical, and experienced in scaling campaigns that directly drive e-commerce revenue. This role requires someone who thrives in an independent, fast-paced environment and has a proven ability to manage budgets effectively while achieving measurable results.

About the Company

Our client is a rapidly expanding e-commerce brand in the health and wellness industry. Partnering with fitness and clean lifestyle organizations, they are known for innovative products that support healthy living. The company fosters a culture of integrity, accountability, and collaboration, encouraging team members to solve problems creatively and deliver results with excellence.

Core Values

• Dedication to healthy lifestyles
• Integrity and ethical practices
• Work ethic and pursuit of excellence
• Results-driven approach
• Collaboration and teamwork

Role Objectives

• Strategically manage and grow paid ad campaigns to hit key performance targets and maximize ROAS
• Monitor, analyze, and refine campaigns to drive consistent growth in online sales

Key Responsibilities

• Develop, launch, and optimize paid ad campaigns across Meta (Facebook/Instagram), Google, TikTok, and other platforms
• Test and refine creatives, targeting strategies, and ad variations in partnership with the creative team
• Track and report on campaign metrics including conversions, spend efficiency, and ROAS
• Provide actionable performance insights and regular reporting to leadership
• Stay ahead of platform changes, advertising trends, and compliance requirements
• Manage advertising budgets to align with growth goals
• Respond quickly to campaign-related needs and maintain availability during work hours

• Demonstrated success managing Meta, Google, TikTok, and Instagram ad campaigns for e-commerce brands
• Strong understanding of Ads Manager, Google Ads, and TikTok Ads Manager
• Data-driven approach with the ability to interpret performance metrics and make optimization decisions
• Experience with ad budget allocation and ROI tracking
• Self-motivated with the ability to work independently without constant oversight
• Reliable laptop and stable internet connection during work hours

Preferred Skills & Qualifications

• Experience increasing ad budgets while maintaining/improving ROAS ($100,000+)
• Knowledge of creative testing strategies and performance-based optimizations
• Familiarity with e-commerce marketing trends and customer behavior insights