Do you have a track record of growing e-commerce brands? Optimo International is hiring an E-Commerce Digital Marketer with a track record of crushing sales targets, creating buzz, and building meaningful partnerships. If you love the ecommerce industry, this may be a great opportunity for you!

This is for you if:

• You want to be part of a growing team
• Creative Problem-Solver
• You Want to Earn a base salary + incentives!
• You have a go-getter attitude
• Data - Driven with Strong Research & Marketing Skills
• Team Player & Good Communicator
• You want to be part of something bigger than yourself
• You have minimum 3 years FIRST HAND experience growing successful ecommerce brands

What You’ll Do

1. Drive E-Commerce Sales

• Platform Management: Oversee sales performance on Lazada, Shopee, Tiktok, and Shopify—monitoring orders, updating tallies, and ensuring everything runs smoothly.

• Ad Campaign Optimization: Plan and optimize Meta (Facebook/Instagram) ads, plus on-platform ads in Lazada and Shopee. Adjust budgets, audiences, and creatives to maximize ROAS.

• Promotional Launches: Strategize and execute promo campaigns (double-digit sales, paydays, etc.) across platforms, mirroring deals and prices for a seamless customer experience.

• Performance Tracking: Generate daily/month-to-date sales reports, keep an eagle eye on ROI, and adjust campaigns to stay ahead of competition.

2. Boost Brand Awareness

• Content Creation: Develop eye-catching visuals and scroll-stopping videos to build brand recognition and nurture customer loyalty.

• Social Media Strategy: Create and schedule posts via Meta Business Suite Planner to maintain a consistent and engaging brand presence.

• Platform Maintenance: Ensure Shopify and other e-commerce storefronts are in top shape, swiftly handling any technical hiccups.

• Audience Engagement: Respond to inquiries, handle customer concerns, and generate positive buzz that fuels online word-of-mouth.

3. Manage & Create Influencer Campaigns

• Influencer Outreach: Identify and collaborate with influencers whose values and audiences align with our brand.

• Campaign Coordination: Negotiate partnerships, plan creative briefs, and set performance goals to ensure measurable impact.

• Relationship Building: Nurture long-term partnerships by providing influencers with ongoing support, brand updates, and campaign insights.

• Result Analysis: Track engagement, conversions, and sentiment from influencer campaigns to continually refine strategies.

Reporting to:

Owner / CEO

Location: Pasig, Ortigas - Hybrid/Onsite Options Available

Please refer to job description.