The Customer Acquisition Head is crucial to driving new user acquisition, managing a seamless customer onboarding journey, and optimizing the quality and cost-efficiency of acquisitions across various channels.

What you will do:

• Customer Onboarding & Experience: Design and oversee a seamless onboarding journey with the product team, ensuring a user-friendly, optimized experience that reduces drop-offs and improves conversion.
• Monthly Acquisition Delivery: Develop and execute strategies to meet and exceed monthly acquisition targets while managing overall quality of customer base. Work with different stakeholders including bank team to collaborate on different initiatives.
• Channel Development & Management: Build and expand acquisition channels including traditional sales, partnerships, member-get-member referrals, and other strategic partnerships to drive sustainable growth.
• Customer Quality Optimization: Monitor and manage customer quality metrics to ensure high lifetime value, targeting acquisition of high-quality users across all channels.
• CAC & Efficiency Optimization: Manage blended CAC and individual CAC across channels, constantly optimizing for cost-effectiveness and efficiency.
• Paid Media Management: Oversee and optimize paid media strategy across digital platforms, with a focus on maximizing efficiency, ROI, and scalability.
• Data-Driven Improvement: Implementation of analytics tools across the customer onboarding journey and leverage customer analytics to understand the customer journey, refine acquisition strategies, and continuously improve onboarding flows to minimize drop-offs.

What you need to succeed:

• Bachelor's degree in Marketing, Brand, Growth, Business Administration, or related field
• s.7+ years in customer acquisition, digital marketing, or growth roles, ideally within fintech, banking, e-commerce, or tech industries.
• Proven track record in managing diverse acquisition channels, including referral programs, partnerships, and digital paid medis.
• Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
• Understanding of fintech industry trends, products, and regulations.
• Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously.
• Proven ability to work in a fast-paced, high-growth environment, with a sense of urgency and ability to deliver under tight deadlines.
• Passion for innovation and creativity, with a focus on pushing boundaries and creating world-class marketing strategies that drive business results.

Please refer to job description.