Main Responsibilities:

1. Responsible for developing and executing the company's brand PR strategy and annual communication plan to enhance brand influence.

2. Optimize external communication content, such as press releases, in-depth interviews, brand stories, media articles, etc.

3. Establish and maintain cooperative relationships with key media and industry KOLs, plan topics, and complete releases.

4. Oversee platform PR activities: including online AMAs, public relations campaigns, media placements, and other project implementations.

5. Responsible for organizing industry news, processing high-quality content, and producing original content for official channels such as official Twitter and WeChat accounts.

6. Collaborate with product, business development, community, and other teams to plan integrated marketing content around brand positioning.

7. Assist the founder with external speeches, brand interviews, media communications, and other communication affairs.

Qualifications:

1. Bachelor's degree or above, preferably in journalism, communication, marketing, advertising, or related fields.

2. At least 2 years of experience in branding, public relations, or content-related roles; experience in the Web3 or fintech industry is preferred.

3. Familiar with PR project execution processes, with media resources preferred.

4. Excellent writing and content creation skills, able to independently complete content planning and editing.

5. Familiar with the operational logic of social media platforms (Twitter, WeChat official accounts, etc.).

6. Strong cross-departmental communication, project coordination abilities, and stress resistance.

7. Proficient in English and/or experience in the finance industry is preferred, able to adapt to an international remote team working model.