We are seeking a highly organised and creative Digital Content and Marketing Assistant to support our marketing, content, and administrative operations. This hybrid role requires strong visual editing skills, knowledge of website content management, and the ability to coordinate tasks with precision and accuracy.

The ideal candidate is also confident using AI tools to streamline content creation and improve efficiency.

Content Creation & Editing

• Edit and format short-form video content for social media, blogs, and podcasts (e.g. Reels, Shorts, YouTube, LinkedIn)
• Create visuals using tools like Canva, Photoshop, or Adobe Express
• Repurpose content across multiple formats (image carousels, quote graphics, short clips, etc.)
• Maintain consistency with brand guidelines across all visual content

Website & Blog Management

• Upload and format blog content in WordPress
• Optimise each post with SEO-friendly headers, meta descriptions, and compressed images
• Make basic web content updates (testimonials, bios, service info)

Newsletter Creation & Management

• Design and build email newsletters (using platforms like Mailchimp or Stripo)
• Source content and imagery, write short summaries, and schedule sends
• Track open rates, clicks, and overall performance, providing monthly insights

Organisation & Admin Support

• Maintain marketing folders and creative asset libraries
• Support internal project coordination, timelines, and documentation

AI Tool Use

• Use AI tools (e.g. ChatGPT, Jasper, Canva AI, Grammarly, SurferSEO) to assist with:
• Caption writing, content ideation, blog enhancements
• Image generation or enhancement
• Streamlining repetitive tasks or data handling

Analytics & Reporting

• Track the performance of content and campaigns using Google Analytics, Meta Insights, email platforms, and other relevant tools.
• Assist in compiling and formatting monthly reports for internal & external review.

MUST HAVE:

• Strong video and image editing skills (Canva, Adobe Suite, or similar)
• WordPress experience (blog uploads, image optimisation, basic formatting)
• Knowledge of email platforms (Mailchimp, Brevo, Klaviyo, or similar)
• Comfortable using AI tools to improve productivity and content quality
• Solid organisational and time management skills
• An analytical mindset and the ability to track and interpret performance data
• 2–4 years of experience in digital marketing, content, or admin support roles is a must

Ideal Candidate

• Detail-oriented and proactive, with strong creative and organisational instincts
• Analytical
• Keen interest in aesthetics, wellness, or digital trends
• Capable of managing multiple tasks efficiently with minimal supervision
• Curious and adaptable, with a mindset for continuous improvement