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We are currently looking for a Marketing Data Analyst to support our client based in the US.

What's in it for you?

There's a lot to love about Connext. Here are some of the reasons why:

• Competitive salary and bonuses
• 25% Night Differential Pay
• 20 Annual Leave Credits
• Health, dental, and life insurance
• Fun HR virtual and onsite events
• Professional development and training opportunities
• Employee assistance programs (EAP)
• Employee volunteer and community service opportunities
• Amenities for leisure and recreation
• Certified Great Place to Work (2022)

Job Summary:

The Marketing Data Analyst is responsible for analyzing and optimizing performance across all marketing channels, both paid and earned, to ensure maximum impact. This individual will work closely with the marketing and sales teams, using data to drive informed decision-making and align efforts with business goals. The role includes synthesizing large datasets, generating actionable insights, and presenting findings in clear and concise reports.

Roles and Responsibilities:

• Analyze performance metrics across all marketing channels, including social media, email, SMS, and paid ads.
• Work collaboratively with agency partners to incorporate their reporting into overall marketing performance assessments.
• Use marketing attribution tools (e.g., Hyros, Google Analytics, Click Funnel, Mobile Text Alert (text messaging system), Instagram, Linkedin, Facebook, Youtube, Facebook Ads Manager, ActiveCampaign, etc) to track and measure business performance.
• Develop comprehensive reports that clearly outline what’s working, what isn’t, and actionable recommendations for improvement (weekly, monthly, quarterly).
• Create dashboards and reports to provide real-time visibility into marketing performance.
• Evaluate and optimize marketing spend to ensure budget efficiency and maximum ROI.
• Identify trends and opportunities in customer behavior and marketing data to inform strategies.
• Stay updated on industry best practices, tools, and technologies to enhance reporting and analytics capabilities.

Required Qualifications:

• Minimum of three (3) years of experience in marketing data analysis or a similar role.
• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• Must have a stable employment history.
• Proficiency with a variety of marketing measurement tools such as Hyros, Google Analytics, Facebook Ads Manager, and email/SMS reporting platforms.
• Experience with A/B testing and performance analysis.
• Familiarity with marketing funnel metrics and strategies.
• Strong analytical and problem-solving skills, with the ability to synthesize large datasets into actionable insights.
• Clear and coherent in both written and verbal communication skills to present findings to stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment.

Desired qualification:

• Skilled in data visualization and reporting tools (e.g., Tableau, Power BI, or Google Data Studio).
• Experience in financial services or financial education industries.
• Background working with startups and high-growth companies.

Work Condition:

• Work schedule: 8pm to 5am PH, Monday-Friday Philippine Time
• Work from Home

Benefits:

• Company Christmas Gift
• Company Events
• Health Insurance
• Life Insurance
• Opportunities for promotion
• Pay raise
• Promotion to a permanent employee

Connext Global Solutions is a dedicated team of business process outsourcing experts and innovators, with experience in supporting world-class companies in Title and Escrow, Healthcare, Produce Distribution, Retail and Fashion, Design Consulting, and Finance.

Please refer to job description.