Strategic investment direction, background from major internet companies

Annual package negotiable!

【Job Responsibilities】

* Develop and drive multi-channel strategic strategies (including digital advertising, social media, content marketing, PR, offline events, etc.), ensuring deep linkage with business objectives (such as GMV, user growth, transaction frequency, etc.)

* Lead the campaign team (Campaign Manager, media placement, content production, etc.), driving project planning, budget control, resource allocation, and cross-functional collaboration

* Manage campaign project progress, ensuring timely launch, flexible adjustments, and improving execution efficiency and team collaboration levels

* Regularly organize central platform reports and insights, produce quantitative analysis reports, and drive continuous iteration of content, materials, and placement channels

* Control campaign budget allocation, clarify ROI target logic, enhance investment efficiency, and provide directional support for strategic decision-making

* Monitor industry trends and competitor promotional strategies, research the latest encrypted marketing tactics and overseas e-commerce activity trends, and identify growth opportunities as the basis for campaign optimization