ABOUT US:

Konvy, Thailand's No.1 beauty conglomerate, is expanding its success to the Philippines! The Marketing Manager will be responsible for spearheading the brand introduction and development strategies across digital channels. This role requires a seasoned marketing professional with a deep understanding of brand building, consumer behavior, and

digital trends. The individual will lead a team of digital marketing specialists to drive brand awareness, engagement, and conversion through various marketing initiatives.

Duties & Responsibilities:

Integrated Marketing Campaigns (IMC) & Brand Activations

• Develop and execute multi-channel marketing campaigns to introduce and grow new brands.
• Collaborate with creative teams, PR, digital, and sales to ensure campaign consistency.
• Optimize campaign performance using consumer insights, market research, and data-driven strategies.
• Ensure a seamless customer journey across all marketing touchpoints—digital, social, in-store, and experiential.

Out-of-Home (OOH) & Offline Marketing for Store Launches

• Plan and execute store opening campaigns, pop-ups, and experiential activations.
• Develop high-impact OOH strategies, including billboards, transit ads, and retail displays.
• Partner with agencies, landlords, and vendors to maximize visibility and brand presence.
• Use location-based insights and foot traffic analysis to measure campaign effectiveness.

Social Media Strategy, Content Planning & Performance Tracking

• Lead social media strategy and content development, ensuring brand voice and storytelling consistency.
• Oversee content calendars, influencer collaborations, and paid media campaigns.
• Monitor social performance metrics to identify trends, optimize engagement, and drive conversions.
• Stay ahead of emerging digital trends and platform updates to keep the brand competitive.

Branding & Creative Direction

• Define and maintain brand positioning, messaging, and visual identity across all marketing efforts.
• Work closely with graphic designers, photographers, and content creators to develop compelling visuals.
• Experiment with new creative formats, storytelling approaches, and brand activations.
• Influencer Marketing & Strategic Partnerships
• Identify and collaborate with influencers, brand ambassadors, and key opinion leaders (KOLs) to enhance brand credibility.
• Develop and execute influencer-driven campaigns that boost brand awareness and drive engagement.
• Track and optimize influencer partnerships using data-driven performance metrics.

Qualifications:

• Bachelor’s degree in marketing, communication, media, advertising, or any related course.
• 5+ years of experience in brand marketing, campaign management, or digital strategy.
• At least 5 years of leadership experience in the marketing environment.
• At least 5 years of professional exposure in social media marketing, content planning, and performance analysis.
• Proficiency in Meta analytics and reporting tools, content management systems,
• and campaign performance analysis to drive strategic decision-making and
• optimize content for sales conversion.
• Proficient in both English and Filipino communication.
• Willingness to work onsite in BGC, Taguig City, on a hybrid set up.

Nice-to-Haves:

• A self-starter and amenable to work in a one-person team environment.
• Excellent communication and interpersonal skills for effective collaboration with internal and external stakeholders.

WHY JOIN US:

• Be part of Thailand’s largest beauty conglomerate as it pioneers in the Philippines.
• Enjoy significant growth opportunities within a dynamic and innovative team.
• Flexible work arrangements, including hybrid setup and field visits.
• Competitive benefits package, including HMO coverage and 30 days of annual leave credits.

Please refer to job description.