Are you an experienced Marketing Manager looking to join a dynamic and fast-growing fashion company? New Barbizon Fashion Incorporated, a leading retailer in Paranaque City Metro Manila, is seeking a talented Marketing Manager to lead our marketing initiatives and drive brand awareness. This full-time position will be based in our Paranaque City Metro Manila office.

What you'll be doing

Marketing Team Management

• Leads and supervises a team of Brand Officers and Marketing Specialists in achieving departmental goals and deliverables.
• Engages, motivates, and develops team members by assigning meaningful tasks aligned with overall business objectives.
• Ensures team alignment with the Company’s Vision, Mission, Core Values, and Strategic Goals.

Brand Management

• Develops and executes annual marketing strategies and programs in coordination with Sales and Merchandising teams.
• Monitors and analyzes industry trends, customer insights, and competitor activities to develop relevant and timely marketing solutions.
• Oversees budget allocation and ensures that all marketing activities are executed within approved budget limits.
• Leads the preparation and presentation of marketing plans to senior management.
• Generates marketing reports to evaluate effectiveness and sales conversion.
• Tracks brand performance, identifies performance gaps, and recommends initiatives to strengthen brand equity and market presence.

Marketing Communications and Digital Strategy

• Plans and implements integrated marketing campaigns using a mix of traditional and digital platforms, including social media.
• Acts as the lead for content creation and community management across social media platforms:
• Plans and schedules content
• Monitors community engagement and customer conversations
• Oversees campaign photography and event coverage
• Provides data-driven insights, reports, and recommendations to Management based on digital campaign performance and emerging trends.
• Manages and updates the company’s website and digital applications to improve customer experience and engagement.
• Organizes and executes marketing events to enhance brand awareness.
• Collaborates closely with Sales and Merchandising teams on promotional programs and social media initiatives to support revenue goals.
• Keeps abreast of evolving trends and best practices in retail and digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or a related field.
• 3–5 years of solid experience in retail and digital marketing, with strong exposure to digital marketing.
• Proven leadership and team management capabilities.
• Exceptional written, verbal, and interpersonal communication skills.
• Creative, innovative thinker with strong attention to detail.
• Proficient in analyzing sales performance, customer behavior, and marketing metrics to guide strategy.
• Experienced with major digital platforms (e.g., Facebook, Instagram, X/Twitter, Shopee, Lazada, etc.).
• Results-oriented, with the ability to work independently and deliver under pressure.
• Flexible, self-directed, and capable of working in a fast-paced retail environment.

If you're ready to join a dynamic team and make a meaningful impact on our brand, we encourage you to apply now.

Job Types: Full-time, Permanent

Benefits:

• Company events
• Employee discount
• Flexible schedule
• Flextime
• Free parking
• Health insurance
• Opportunities for promotion
• Pay raise
• Promotion to permanent employee

Ability to commute/relocate:

• Parañaque: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing Manager: 3 years (Required)

Language:

• English (Required)

Work Location: In person