Join a fast-growing health and wellness brand delivering premium products across Southeast Asia. We are seeking a results-oriented Ads Manager to lead and optimize our digital performance campaigns across multiple key platforms.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across:
• Google Ads (including Merchant Center & Analytics), Meta (Facebook & Instagram), TikTok Ads, Shopee Ads, and Lazada Ads
• Manage end-to-end campaign execution — creative briefing, audience targeting, budget management, and performance reporting.
• Collaborate with designers and content teams to create high-conversion ad creatives and landing pages.
• Set up and manage advanced tracking (server-side and client-side) using tools like Stape and Google Tag Manager.
• Maintain accurate product feeds and catalogs through Google Merchant Center and e-commerce platforms.
• Analyze performance metrics (CPC, CPA, ROAS, CTR, etc.) and provide actionable recommendations.
• Drive continuous ad growth in collaboration with our in-house creatives team.
• Stay updated with platform changes, trends, and new advertising tools.

Requirements:

• Minimum of 5 years of proven experience managing paid ad campaigns on Google, Meta, TikTok, Shopee, and Lazada.
• Expertise in Google Merchant Center, server-side tracking (Stape), Facebook Business Manager, and relevant ad platforms.
• Solid background in A/B testing, audience segmentation, conversion tracking, and data-driven optimization.
• Strong analytical mindset with proficiency in performance dashboards (GA, Meta Insights, TikTok Analytics, etc.).
• Experience troubleshooting tracking and pixel issues across platforms.
• Effective budget management to maximize ROI.
• Excellent communication and reporting skills.
• Independent, self-motivated, and results-focused.

Preferred Qualifications

• Experience in the health, wellness, e-commerce, or FMCG sectors in Southeast Asia.
• Certifications in Google Ads, Meta Advertising, or TikTok Marketing.
• Familiarity with third-party feed automation tools.