• Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation
• Complete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectives
• Communicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messaging
• Work with client stakeholders to develop and execute on digital content marketing strategy for global technology businesses, including personas, brand voice and tone guidelines, and messaging angles for different stages of the marketing funnel
• Clarify requirements and project scope based on stakeholder input, and engage with clients to establish procedures for content operations and KPIs for marketing copy
• Coordinate priorities and proactively identify dependencies or issues that put deliverables at risk
• Collaborate with team (including Design, UI/UX, Video, Campaigns, Data) and analyze performance data to launch digital campaigns, solve problems, formulate ideas, and improve content and campaign effectiveness in line with client objectives
• Train and/or mentor junior writers using company’s best practices
• Do continuous research and learning on content marketing best practices
  
  

• 7 to 10 years of professional writing experience (attachments and/or links to published articles and long-form writing are required)
• Bachelor’s degree or post-graduate diploma in marketing, business, journalism (a background in business journalism is a big plus), OR equivalent
• Demonstrated ability to write clear, concise, conversational, grammatically correct, and factually accurate content
• Significant experience making complex concepts easily understood and remembered
• Ability to think creatively and strategically about content
• Expertise in content marketing and demand generation
• Familiarity and understanding of business and technology
• Great research and organizational capabilities
• Ability to learn quickly and adapt to changing needs
• Ability to onboard and train new writers effectively
• Strong quality control and feedback skills to maintain writing standards
• Amenable to work twice a week onsite
  
  

• Long-form content samples (blogs, publications, whitepapers, case studies)
• Short-form content samples (email copy, social media copy)
• Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations)
  
  

• Government-mandated benefits
• Drop-off Shuttle
• Sleeping Quarters
• Time Off (Leaves)
• Health & Dental Insurance under Avega by Intellicare
• 15% Night Shift Differential for US shifts

Please refer to job description.