The Campaigns & Advocacy Lead for Companion Animals oversees the marketing and promotion of advocacy campaigns aimed at promoting the well-being of companion animals with a deep focus on ending the dog meat trade, animal cruelty, and dog/cat population control.

Job Responsibilities:

Campaign Strategy Development:

• Develop design and implement strategic campaigns to promote the welfare of companion animals and the organization’s end the dog meat trade campaign
• Collaborate with internal teams (Social Media, Communications, Rescue Center, Clinic) to create impactful and targeted campaigns.
• Identify key issues affecting companion animals (e.g., end the dog meat trade, adoption, health care, cruelty prevention) and develop campaigns around these areas.

Project Management:

• Lead and manage multiple campaigns simultaneously, ensuring they are completed on time, within scope, and on budget.
• Oversee campaign timelines, resource allocation, and performance tracking.
• Run and implement events, programs, and activities

Stakeholder Engagement:

• Work with external stakeholders like animal shelters, veterinarians, influencers, and other identified animal welfare organizations.
• Build and maintain strong relationships with key partners both government and private entities to amplify campaign reach and impact.

Advocacy and Outreach:

• Develop outreach programs to educate the public on responsible pet ownership, animal welfare, and adoption.
• Coordinate with social media teams to raise awareness and engage supporters.
• Develop and create materials for social media promotions
• Develop and create press materials and statements, press releases on various issues affecting the campaign

Data and Analytics:

• Analyze the performance of campaigns and make data-driven decisions to improve effectiveness.
• Track key performance indicators (KPIs) such as engagement, donations, awareness, and adoption rates.

Content Creation and Management:

• Oversee content development (e.g., videos, blog posts, graphics) related to companion animal welfare and campaigns.
• Ensure messaging is consistent, compelling, and aligned with the organization’s mission and values.

Fundraising and Donations:

• Develop fundraising strategies as part of the campaigns to secure resources for animal welfare initiatives in partnership and collaboration with the other internal core teams
• Engage donors and sponsors through specific campaign-driven appeals.

Public Relations and Media Outreach:

• Represent the organization in media interviews, press conferences, and speaking engagements.
• Cultivate relationships with journalists to secure media coverage for campaigns.

Team Leadership and Collaboration:

• Lead, mentor, and motivate a team of campaign specialists, marketers, and volunteers.
• Collaborate with internal teams to ensure campaigns align with the organization’s broader objectives.

Qualifications:

Education:

• A bachelor's degree in marketing, communications, or a related field.

Experience:

• Previous experience in campaign management, marketing, or advocacy is a plus
• Proven track record of successfully leading campaigns and achieving desired outcomes.
• Experience in non-profit or charity sectors preferred
• Experience with content creation tools (e.g., Adobe Creative Suite, Canva) and CRM platforms.
• Experience with digital marketing, including social media & content, email campaigns, and online fundraising.

Skills:

• Excellent in written and verbal communication
• Data analysis and performance tracking skills.
• Familiarity with companion animal issues, including adoption, health, and animal cruelty prevention.
• Passion for animal welfare and advocacy
• Strong leadership and team management skills.

Work Environment:

• Typically hybrid, may require fieldwork (e.g., visiting shelters, attending events).
• Flexible work arrangements may be available depending on the organization
• Can work long hours, especially during on-site events

Interested? Send your CVs to [email protected] with the subject: [Application] CAMPAIGNS AND ADVOCACY LEAD FOR COMPANION ANIMALS

Know more about AKF by visiting our website at: akfrescues.org

Please refer to job description.