Major Responsibilities

• Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, trimedia, etc.).
• Use multiple sources of data to identify trends and consumer behaviors that could affect the design of the campaign.
• Develop and implement a digital marketing strategy and manage end-to-end digital projects.
• Assist in analyzing the marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Produce engaging, clear , and concise copy and captions for different advertising channels.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas such as content development and optimization, advertising, and events planning.
• Collaborate with different business units to create and deliver marketing programs and campaigns.

Minor Responsibilities

• Liaise with third party agencies to execute promotional events and campaigns.
• Provide valuable support in multifaceted marketing endeavors, campaign, and diverse assignments, as necessitated by superiors, demonstrating versatile and proactive approach.

Qualifications:

• Bachelor's degree in a related field
• Proven experience in marketing and/or advertising
• Strong communication and presentation skills, and expertise in creative design and digital marketing tools.