Title: 1207: Marketing Associate Manager (Brand, Advertising & Social Media)

We are… Accenture’s advertising and social media team: One team of experts, with specialists located around the world rolling into part of our global brand team. We have a social-first mindset and bring best-in-class expertise to Accenture’s advertising and social media activity by leading with creativity, innovation and social-by-design experiences. We’re a fully integrated partner across all aspects of social media—whether strategizing, listening, engaging, creating, publishing, analyzing or activating our people. And we do all this while having fun—collaborating, connecting and pushing ourselves creatively across every area of the social space.

You are… in particular, a passionate social expert with experience across social media’s various components, from strategy to content to listening. You have a strong understanding of the social landscape—especially the B2B space— and are someone who “walks the walk” when it comes to using social media, understanding the differences between LinkedIn vs Facebook vs Instagram and how to use each platform most effectively. You approach social with a strategic, not just tactical, mindset—but also know that a great strategy needs excellent execution to succeed. You have a knack for content, from crafting copy to recognizing good design, and understand that community management means listening, engaging, analyzing and optimizing—not just publishing. You’re creative, self-motivated and excited to help push our social efforts to the forefront of the industry.

The role… is focused on supporting a best-in-class social presence for Accenture in the APAC region (covering Singapore, Malaysia, Thailand, Indonesia, Philippines) and developing content that can engage clients, recruits and employees. You’ll report into one global team of advertising and social experts representing different parts of the company—as well as teams such as Brand Services and Data & Analytics—to partner on initiatives, share content and learnings, and facilitate other collaborative efforts that drive us all forward. You will collaborate with local marketing teams while being the “expert in the room” on the most effective way to use social to support the company’s priority agenda.

Typical Activities

Develop and maintain a best-in-class social presence for Accenture priorities and key initiatives

Develop clear messages, build a unique and consistent social media presence, and ensure consistent execution across multiple social media channels

Understand social media data and metrics and can make data actionable and a critical component to inform our efforts

Oversee social channels and their content on a daily basis, including listening, engagement and publishing

Develop social content campaigns with marketing partners, from ideation to execution, with an emphasis on both core content and execution

Stay up to speed on best-in-class opportunities and stand-out creative ideas to in-form our strategy and planning

Actively integrate with social colleagues and extended teammates to collaborate and share learnings, insights and ideas to deliver best-in-class social recommendations to help guide social and marketing opportunities

Help evolve and enhance Accenture employee advocacy on social

Train and provide guidance to local area leadership on best practices of social media to help build their social media presence

Keeping up to date with both traditional and digital local media consumption habits of our business and candidate targets in the Philippines

Help plan and execute brand and advertising campaigns working with Song and Canvas internal teams

Skills and Qualifications:

Educational Requirement:

Must have:

Minimum Bachelor’s Degree or relevant business experience

Skills And Work Experience

Must have:

At least 5 years of marketing & communications experience, with a substantial part spent focused on social media

Knowledge of and passion for social media with the ability to execute and implement cross-border multi-faceted campaigns

Strong understanding of both social strategy and execution for campaigns, events and real-time activations

Proactive with strong stakeholder communication skills

Fluent in English

Experience with Sprinklr is a plus