Title: Google Ads Specialist

Google Ads Specialist with SEO Expertise

Job Description:

As a Google Ads Specialist with SEO Expertise, you will be responsible for managing and optimizing paid

search campaigns across Google Ads while implementing SEO best practices to enhance organic search

rankings. Your primary goal will be to increase visibility, drive high-quality traffic, and maximize

conversions for our clients.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, Performance

Max, etc.) to drive targeted traffic.

• Conduct keyword research and competitive analysis to identify growth opportunities.

• Optimize landing pages to improve Quality Scores and conversion rates.

• Track and analyze ad performance metrics (CTR, CPC, ROAS, etc.) and make data-driven

optimizations.

• Conduct A/B testing on ad copy, landing pages, and bid strategies to enhance performance.

• Develop and execute SEO strategies to improve organic rankings, increase domain authority, and

enhance site visibility.

• Perform on-page and technical SEO audits to identify and fix issues affecting search rankings.

• Monitor backlink profiles and implement link-building strategies to improve website authority.

• Stay updated on the latest Google Ads updates, SEO trends, and algorithm changes.

• Prepare detailed reports and insights for clients or stakeholders.

Skills and Qualifications:

• Google Ads: Campaign creation, optimization, and ROI improvement.

• SEO: On-page, off-page, and technical SEO; SEO tools (SEMrush, Ahrefs, Moz).

• Google Analytics & Tools: Proficient in Analytics, Tag Manager, and Search Console.

• Web Development: Knowledge of HTML, CSS, and JavaScript for site optimization.

• Platform Management: Experience with WordPress, WIX, and Shopify.

• WordPress: Microsite creation, plugin integration, and functionality implementation (calendars,

banners, booking systems).

• WIX: Shop setup, dynamic pages, automation, and user segmentation.

• Shopify: Store setup, plugin implementation, and store optimization.

• Google Ads Certification: (Preferred but not required).

Please refer to job description.