The Marketing Officer is responsible in the development of marketing strategies after conducting a thorough analysis of the marketing environment and preparation of specific marketing programs that will ensure the successful implementation of agreed strategies.

Responsibilities:

• Responsible in the coordination with product and channel groups to ensure that program designs/concepts are aligned with the overall segment strategy
• Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets
• Responsible in communicating the vision/objective of segment-initiated programs to ensure its timely, effective, and efficient implementation through the execution channels
• Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently, prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity
• Responsible in the preparation of financial analysis in order to monitor profitability targets as well as budget setting purposes
• Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand
• Performs other duties that may be assigned

Qualifications:

• Bachelor’s degree graduate in Business Management, Economics, Marketing or related course
• At least 2-3 years work experience in retail banking or any industry dealing with known customers, including the management of thereof
• Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
• Exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty Digital/Brand Marketing
• Self-starter, creative and analytical
• Highly interested in people and customer behavior with solid inter and intra personal skills
• Deals well with ambiguity and complex processes; can work in an ambiguous environment
• Strong communication skills, articulate, and flexible with a positive outlook
• Able to deal with all levels of the organization
• Solutions and results oriented
• Open to new learning and doing things differently

Please refer to job description.