Qualifications

• At least 5-8 years of PR / Marketing agency experience
• A proven track record of successful PR & Social Media campaigns
• Excellent communication, presentation and leadership skills
• Outstanding organizational and time management skills
• Aptitude in presentation and public speaking
• Strong media connection
• Exceptional writing and editing skills
• Influencer Marketing/ KOL experience
• College degree holder preferably in Marketing, Advertising, Communications, Journalism or a related discipline

Responsibilities

• Coordinating all public relations activities
• Plan and budget for PR events, programs and initiatives
• Help in designing and reviewing a variety of promotional and marketing materials
• Design and review the online content in media announcements and media kits
• Monitor corporate image frequently and ensure it is in compliance with company brand
• Check and manage content produced for website and social media channels
• Develop and implement PR policies and procedures
• Develop and implement crisis communications advice and media strategy, as needed
• Developing a marketing communications plan including strategy, goals, budget and tactics
• Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Monitor, analyse, and communicate PR results on a quarterly basis
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Participates in strategy development for campaign/project proposals.
• Ensures the timely and seamless execution of account deliverables, manages resources, and makes certain that operations are within budget.
• Manages coordination and negotiations with influencers.
• Establishes and maintains a good relationship with clients and influencers.
• Manages X clients contingent on project complexity and revenue category.
• Assists in monitoring client billings and influencer payments.
• Prepares project completion and analytics reports

Please refer to job description.