Position Overview

• We are on the hunt for an experienced Digital Marketing Associate to join an Australian company. The successful candidate will support various digital marketing initiatives for our client and its business partners, enhancing the productivity and capacity of their marketing team. Reporting directly to the Marketing Manager and the company’s partners, this role primarily involves graphic design, social media management, and executing targeted online advertising strategies. The ideal candidate is analytical, highly organized, and skilled in leveraging data-driven insights to inform marketing decisions.

Key Responsibilities:

• Produce high-quality written content, including blogs, reports, and client proposals.
• Support content creation efforts for social media, including captions, graphics, and other digital assets.
• Set up, manage, and optimize online advertising campaigns (Google Ads, social media).
• Regularly monitor online ad performance, compile data, and generate detailed reports.
• Schedule and manage daily posting of social media content across various platforms.
• Conduct research on industry trends, competitors, and audience insights to support marketing initiatives.
• Execute SEO best practices to improve content visibility and organic search rankings.
• Handle website content updates and basic website development tasks.
• Create engaging visual content using Canva and maintain consistency across marketing materials.
• Prepare monthly marketing performance reports for clients, highlighting key metrics and actionable insights.
• Manage and update digital catalogues using Canva.
• Efficiently perform daily administrative tasks to support the productivity of the marketing team.

Required Qualifications:

• Graphic design skills with high proficiency in Canva
• Strong expertise in social media strategy, content strategy, and platform management
• Basic proficiency with website platforms including GoDaddy, WordPress, and Squarespace
• Extensive experience in setting up and managing online ads (e.g., Google Ads, Meta/Facebook Ads, LinkedIn Ads)
• In-depth knowledge of technical SEO practices
• Proven experience utilizing CRM systems (e.g., HubSpot, MailChimp) for managing email marketing campaigns
• Skilled in using Google Analytics and Google Search Console, including interpreting social media conversion data and generating comprehensive reports

Preferred Qualifications:

• Content writing
• Strategic marketing planning capabilities
• Crisis communication and reputation management experience
• Website development and content updating skills
• Event marketing and coordination experience
• Advanced automation and CRM management skills
• Advanced proficiency with website platforms (e.g., GoDaddy, WordPress, Squarespace)
• Advanced video editing and motion graphics capabilities
• High-level understanding of data analytics and reporting

Soft Skills:

• Excellent time management and organizational skills
• Excellent communicator and team player
• Detail-oriented and organized
• Creative mindset with a willingness to learn
• Ability to handle multiple tasks and meet deadlines
• Proactive with a can-do attitude